Game Product Management, Analytics and Monetization
Game Product Management, Analytics and Monetization
In the first article in this series: The A/B Testing Playbook for Mobile Games, Part 1: Structuring the Experiment, we discussed the different types of A/B testing (also known as “split-testing”), how to properly structure experiments, and the most common …
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About our articles and guides In our work on 100+ games with 80+ game teams, there are some challenges that we encounter again and again. Over time, our experiences naturally evolve into generalizable best-practices. In these articles, I attempt to …
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Wireframes and best practices for building a minimal viable product for your in-game mobile free-to-play game store
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Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores!
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In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell!
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Successful free-to-play mobile games use effective IAP Merchandising. But what does that actually mean, and what are its components?
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“We have tons of ideas, but what should we do first?” Having worked with over 30 game teams as a product consultant, I’ve been surprised by how often developers fail to frame the prioritization problem correctly. As a result, I’ve seen …
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Previously, in “How to Fail in F2P Mobile Games…” In Part II of “How to Fail in F2P Mobile Games” we touched on three distinct approaches to product and feature design: Adapting Proven Solutions, Forward-Innovation, and Pure (blank slate) Design. Now, in …
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The F2P Designer’s Dilemma Like many mobile game PMs and designers, I cut my teeth in premium console game production. Down in the trenches, creative decision-making flowed freely, and we were blissfully ignorant of and unperturbed by broader business realities …
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As we know, 95% of mobile F2P games are unprofitable. After working on 80+ mobile projects with 30+ game teams, I’ve seen these odds play out first-hand. It’s quite understandable. Building a modern mobile game product is no easy feat! …
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