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Turbine Games Consulting

Game Product Management, Analytics and Monetization

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Turbine Games Consulting logo

Turbine Games Consulting

Game Product Management, Analytics and Monetization

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  • Read Blog

Tag: IAP merch

11/09/2021 Matthew Emery

The IAP Merchandising Playbook, Part 3: MVP Store Design (V2.0)

Wireframes and best practices for building a minimal viable product for your in-game mobile free-to-play game store

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11/17/2020 Matthew Emery

The IAP Merchandising Playbook, Part 2: Visual Hierarchy

Top-grossing mobile games use visual hierarchy to guide players’ purchases. Here’s your playbook for visual hierarchy in IAP stores!

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10/09/2020 Matthew Emery

The IAP Merchandising Playbook, Part 1: Special Offers that Sizzle

In mobile games, IAP Merchandising is an area where best-practices are well established. Here’s your checklist for creating IAP Special Offers that sell!

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Recent Posts

  • The A/B Testing Playbook For Mobile Game Growth, Part 1: Structuring the Experiment
  • The IAP Merchandising Playbook, Part 3: MVP Store Design (V2.0)
  • The IAP Merchandising Playbook, Part 2: Visual Hierarchy
  • The IAP Merchandising Playbook, Part 1: Special Offers that Sizzle
  • What is ‘IAP Merchandising?’

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