Where Are Mobile Publishers Succeeding? (Hint: Not the US)

Where are mobile publishers succeeding? Hint: NOT in the US

News Flash

NEARLY ALL successful launches are from the East.

Meanwhile...

• USA had ZERO successful mobile releases in Q2 '25.

• ? Will the US EVER be great again? (at mobile).

And, what would it take?

In our Q2 launch dataset...

• Only 5 countries had 3+ successful** launches.

• Hong Kong (9 successes) is #1 by success rate; But 60% of top pubs seem PRC- (China) controlled.

• China (18) had most successes, unsurprisingly

• Vietnam (10) is the only 'winning' geo exclusively building hyper / hybrid-casual (puzzle & simulation).

• Japan (6) continues to excel in Anime-Core games.

• Singapore (3) is a mix: Garena, IdleRPG, HbC sim.

**We defined successful launch as $500k/mo. run rate (Ads+IAP) since Q2 launch date, by Oct 1 '25. Data from AppMagic Advanced Search

Outside of Asia, times are tough for new launches.

Especially in the West.

Will the US EVER be great again? (at mobile).