What types of games are succeeding on Steam in 2025?

Of 1445 Q2 launches, 50 (3.4%) met our target.

"Successful launch" def: $500k NET / mo. by Oct 1

Eerily on-par with mobile Q2 cohort's 3.7%!

Curious what folks think - Is STEAM or Mobile the better bet right now?

Let's see how different categories and game types fared.

AAA games: Of 17 launched, 47% success rate AA: 99 launched, 17% SR Indie: 1329 launched, 1.9% SR Hobbyist: Excluded from analysis

Top Genres

  1. Automobile Sim: Of 17 launched, 24% success rate
  2. Party-Based RPG: 39 launched, 10% SR
  3. JRPG: 72 launched, 8.3% success rate
  4. RTS: 38 launched, 5.3% success rate

Top Themes

  1. Modern: Of 47 launched, 15% success rate
  2. Crime: 25 launched, 12% SR
  3. Post-Apocalyptic: 67 launched, 10.5% SR

Other High-Performing Tags

  1. Great Soundtracks: 10 launched, 70% success rate
  2. Open-World: 124 launched, 12.9% SR
  3. Online Co-Op: 10 launched, 10% SR

WORST-performing Tags

  1. Hidden Object: 107 launched, 0% success rate
  2. 2d platformer: 76 launched, 0% success rate
  3. Idler: 60 launched, 0% success rate

While Casual dominates on mobile, it underperforms significantly on Steam.

CASUAL tag: 648 launched, 1.5% success rate.

Top 10 Steam Q2 launches, by daily NET revenue

  1. Stellar Blade - $764 K/day
  2. ELDEN RING NIGHTREIGN - $696 K/day
  3. SCUM - $690 K/day
  4. Clair Obscur: Expedition 33 - $610 K/day
  5. Oblivion Remastered - $521 K/day
  6. PEAK - $490 K/day
  7. Dune: Awakening - $444 K/day
  8. Umamusume: Pretty Derby - $339 K/day
  9. REMATCH - $259 K/day
  10. Supermarket Simulator - $225 K/day

Steam data from Gamalytic Mobile data from AppMagic