This ONE country published more games in Q2 than any country on earth.

Looking at the top 5000 worldwide publishers

Vietnam launched 311 games in Q2

Note that   US above includes US-based publishers, many of whom are developing overseas.

You might say

So what? Launching a lot of games doesn't necessarily mean success.

So let's talk revenue.

Vietnam drove 17% of T1W Revenue (new Q2 games) Surpassed only by China, with 28% Japan drove 12% (only 52 launches) US, sadly, drove a paltry 2.7% (84 launches)

Wow!

I, for one, did not anticipate a timeline where Vietnam was China's largest competitor for new games.

Comment if you know how this happened so quickly!

(Data from AppMagic Advanced Search)

PS: Top Q2 releases from Vietnam

  1. Foodie Sizzle (5% WW rev from Q2 releases)
  2. Color Knitzy (3%)
  3. Ballistic Hero (2%)