One silly thing that annoys me

The proliferation of the use of 'Games' in app titles.

This (now ubiquitous) grammatical misdemeanor can serve as a quick case study in keyword ranking mechanics.

Players search 'bingo games,' 'shooting games' and 'puzzle games' 1.5 - 2x more frequently than '[genre] game.'

And, iOS and Google Play both weight literal matches more highly.

Of course, most of these apps are single (not multiple) games, but that matters little in a world where distribution is everything.