Client: "How can we improve D7 retention meaningfully?" (not just incrementally)

  1. Make sure you're measuring D7 against qualified users, e.g. match-3 players for a match-3 game.
  2. Make radical FTUE changes (e.g. remove it!)
  3. Make radical changes to early difficulty
  4. If you have NO local notifications, add one daily
  5. If 1-4 don't get your D7 in striking distance of your target, you don't have product-market fit.